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Pivoting for the Holidays. How Arizona rural downtowns are planning for the 2020 winter holiday season… and beyond


Description: Communities across Arizona have spent much of their pandemic downtime reimagining their events and most currently planning for upcoming holiday activities. During this webinar, representatives from four rural communities will share how they have pivoted over the last few months in response to the pandemic, talk about their efforts and programs they have implemented to support their local businesses during these challenging times, and highlight some of the events and promotions they have planned for this year’s winter season and into 2021.


View the webinar here:



Date: Tuesday, November 10, 2020


Welcome: Jim McPherson, President, Arizona Preservation Foundation

Moderator: Lani Lott, Coordinator, Arizona Downtown Alliance



  • Vance Bryce, Executive Director, Graham Chamber of Commerce

  • Sarah Ferry, President, Kingman Main Street

  • Gina Gavazzi, Program Coordinator, Kingman Main Street

  • J.J. Lamb, Executive Director, Vail Connects/Vail Preservation Society

  • Holly Rakoci, Executive Director, Casa Grande Main Street

  • Danny Smith, Board Member, Safford Downtown Association

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